Smarter Cybersecurity for SMEs: Visibility, Control, and Trust Without Breaking the Bank

SMEs are facing growing cyber threats but often lack the resources to respond effectively. This blog explores how Genians empowers US SMEs with smarter, value-driven cybersecurity. By combining NAC and ZTNA (aka. Universal ZTNA) and powered by Device Platform Intelligence, Genians provides enterprise-grade access control without the complexity or high costs of traditional solutions. Discover how Genians helps SMEs, MSPs, and MSSPs secure their networks efficiently, affordably, and on their own terms.

Brett Hamill

May 12, 2025

In today’s digital-first world, Small and Medium Enterprises (SMEs) are facing a cybersecurity storm. With ransomware attacks, data breaches, lateral movement threats on the rise, and the growing integration of AI-powered attack vectors, many SMEs are struggling to keep up. Limited budgets, scarce cybersecurity expertise, and a growing reliance on remote access only intensify the pressure.

While the number of security tools like NGFW, SIEM, EPP, SSE, SASE, and more on the market is exploding, the fundamental question remains:

“What’s actually happening on my network right now?”

The truth is, if you can’t see what’s on your network, you can’t secure it.

Visibility Is the Foundation of Security

It’s common for SMEs to manage known devices like company laptops and mobile phones. But what about unknown, rogue, or misconfigured devices? These can easily sneak onto the network, especially in hybrid or remote work environments, becoming launchpads for lateral movement attacks or gateways for unauthorized access.

This is where network visibility becomes essential. But not just any visibility. SMEs need security-driven visibility, which delivers real intelligence and is ready to integrate with your security policy.

DPI is a must-have for SMEs

At Genians, we call this approach Device Platform Intelligence (DPI). It’s more than just identifying a MAC address or OS type. DPI correlates multiple device attributes, such as platform details, connectivity types, EOL, EOS, CVE, and more to build a complete picture of every device on the network.

This insight helps SMEs and their managed service providers, MSPs/MSSPs, answer key questions:

  • Is this device compliant with our policy?
  • Should it be allowed access to certain network segments?
  • Is it behaving abnormally?

With this intelligence in hand, SMEs can finally move from passive observation to active control.

Control That Goes Beyond the Firewall and VPN

Once you know what’s on your network, the next step is to control what those devices can do. Many SMEs rely solely on perimeter security (like Firewalls, VPN), but this leaves the internal network exposed, especially when attackers breach initial defenses.

Genians delivers multi-layered access control across Layers 2 through 7, enabling dynamic, policy-based decisions in real time. Whether a device is compliant or not, whether it belongs to an employee or is a rogue device, access can be managed and restricted accordingly.

Our solution doesn’t replace your existing investments, it just enhances them by bridging the gap at the access layer.

Tackling Remote Access with a Smarter Approach

Remote access is no longer a luxury, it’s a necessity. But with more users connecting from outside the office, the traditional VPN model is being pushed beyond its limits.

Zero Trust Network Access (ZTNA) has emerged as the new standard, but many SMEs struggle to deploy and manage both ZTNA and Network Access Control (NAC) in parallel. That’s where Universal ZTNA comes in, a NAC-driven ZTNA that combines identity, device posture, policy enforcement, and remote access t into a unified model.

Genians’ Universal ZTNA simplifies access control while increasing security for all users, whether they’re on-site or remote.

A Practical Approach for SMEs

Now, here’s the challenge: many of these advanced cybersecurity tools are often too complex or too expensive for SMEs, especially those managing fewer than 50 devices. That’s why Genians offers a flexible, affordable, and scalable solution tailored for smaller networks.

Modular Editions for Every Stage

  • Basic Edition (Network Surveillance): Start small with complete visibility into your network. No complex setup, no large upfront cost.
  • Professional Edition (Network Access Control): Add policy-based access control and manage compliant vs. non-compliant devices.
  • Enterprise Edition (IT Security Automation): Integrate with your broader cybersecurity stack and automate advanced workflows.

Whether deployed on-premise, cloud-managed, or even in cloud-unmanaged environments, Genians adapts to your needs, not the other way around.

Built for MSPs and MSSPs, Supporting SMEs

Genians’ platform is not just SME-friendly, it’s MSP/MSSP-optimized. With:

  • Simple licensing (Only counts active devices)
  • Centralized visibility across multiple tenants
  • Easy onboarding and policy management
  • Whitelabel-ready capabilities

MSPs can offer better value to their SME customers, delivering real-time visibility and layered protection without overwhelming IT teams or budgets.

Why It Matters Now

According to CISA, the majority of cyberattacks now target small businesses. The FTC highlights that 60% of small companies go out of business within six months of a data breach. The cost of inaction is too high, but the cost of bloated enterprise cybersecurity tools is equally unsustainable. It’s time for a smarter approach.

Genians Delivers the “Right” Cybersecurity

  • Right Solution: Complete visibility, context-based dynamic access control, and IT security automation.
  • Right Budget: Affordable entry point with room to grow. (From CAPEX to OPEX)
  • Right Time: Immediate value, with deployment models that fit your existing environment

In a world where trust is everything, Genians helps SMEs establish and maintain security trust across every layer of the network, without complexity or compromise.

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